Online Copy


I’ve been working with (Australia) on various copywriting projects since 2013. This worldwide online payments system bills itself as the faster, safer way to send money, make an online payment, receive money or set up a merchant account.

The work often includes simplifying banking/e-commerce terminology and helping to streamline customer journeys via short, helpful, engaging copy. I’ve written monthly statements, newsletters, website re-writes and contributed to creative marketing campaigns.

Much of this work is confidential, however, sample pages include:

Getting started with PayPal

Managing your business account

Optimise your business for mobile



Dremel Europe (founded in 1932) is a manufacturer of power tools, accessories and attachments focusing on home improvement and hobbies. They needed an Amsterdam-based English copywriter to attend wood carving workshops in the Netherlands, interview wood carvers and work on several subsequent online articles. This project also involved simplifying and shortening a lot of complex information to do with Dremel tools and accessories.

Articles included:

Step-by-step guide to carving a wooden spoon

How to get started with wood carving

How to avoid failures while carving wood

Extraordinary Makers: Video with Jonathan Morrison, co-founder of Wasteboards – high quality skateboards made from plastic bottle caps.


Dremel wood carving


JUSTPREMIUM is the number one ad exchange for high impact online ad formats, all of which can be bought programmatically. Based in the Netherlands, they have now expanded with a team of over 70 digital experts in nine global locations.

As their English copywriter I work within the marketing team, crafting copy for emails, newsletters, social media campaigns and more. It’s an interesting insight into the digital advertising industry.



Australia’s huge ‘eBay Seller Centre’ needed a re-write. It was my job to help inform’s millions of sellers exactly how to go about using the site in a clear and concise manner. I updated all sections including Selling Basics, Fees & payments, Postage and returns, Dealing with Customers, Running a Store and Sales tools.



I’ve written travel based articles for Singapore Changi Airport’s blog since mid-2016 and covered all kinds of topics. This article – Free Fireworks in Singapore – where to go for NYE 2017 – ranked at number 2 in Google Search after it was published and had over 14,000 organic page views.

A few more examples of my work for Changi include:

12 Hours on 2 Wheels: Cycling the sights of Amsterdam

Get Out of Town! 7 Long Weekend Ideas in Asia

Romantic proposals: 5 charming spots to pop the question

Spring blooms: Scenic alternatives for cherry blossom season





Crocker’s Folly is an English pub and Grade II Listed Venue in St. Johns Wood, London. As a former Gin Factory, this unique venue needed a copywriter to evoke the charm of their heritage building in updated web copy (not yet live). I continue to work with these guys via a design agency on social media posts and newsletters.

See a recent newsletter

Crocker's Folly



Since July 2016 I’ve worked for the fastest growing start-up in the Netherlands (2016), writing engaging product copy! is a Mobile ticketing platform, selling tickets to top attractions that can be shown on a smartphone. Some of the cities I’ve researched and written about for these guys are Madrid, Barcelona, Vienna, Paris, Prague, Rome, New York, London, Dubai, San Francisco and Amsterdam. Consequently, the only place out of those I haven’t actually visited, is Vienna. I’m adding it to the list. Here’s some of my copy:

Canal Cruise, Amsterdam

Irish Whiskey Museum

Central Park Bike Rentals

Jungle Island, Miami




Millennium & Copthorne Hotels plc has 120 hotels in 79 business and leisure destinations in Asia, Australasia, Europe, the Middle East and North America. I write regular blogs for their website to help visitors learn more about the cities they’re staying in. These tend to slant towards activities, restaurants and other exciting things to do. Here are some of my recent posts:

5 things you didn’t know about Nashville, Tennessee

10 things to do in Boulder for outdoor enthusiasts

10 weird things to do in New York

Lights, camera, action: Holiday on the Mid-East movie trail

Must-see checklist for female business travellers

Live like a Sheikh in Abu Dhabi




Expedia Malaysia runs a successful travel blog, alongside their main responsibility of selling hotels and flights! As a keen traveller I’m also a regular feature writer, penning blogs and articles on a range of travel and lifestyle related topics – most of which I’ve been lucky to experience myself over the years. Here are some of my articles:

5 successful people on how travel changed their lives

Witnessing the rise of the Burj Khalifa

An idyllic long weekend in Terengganu, Malaysia

Hunting down the Northern Lights in Iceland

Top diving spots in Indonesia

Finding the real India in Delhi





“Hearing about what some are calling “Burning Manarchy”, makes us wonder about other things that bother us about this festival. We know some tickets went for over $1,000. We already know the elite live in air-conditioned trailers, catered for by private chefs. We know celebrities like Katy Perry and Paris Hilton are walking among us in dust-masks and goggles. They don’t want to be seen. We are not all one here. We are not all the same.” Read the full article.