What Does a Literary Agent Want to See When They Google You?

best-literary-agent-620x466This is something most writers looking for possible representation might wonder. I came across this on Twitter so thought I’d pass it on! An interesting blog post by :

If you attract an agent’s interest and they want to know more, Google is their next step. An agent typically investigates a client before offering them representation, understandably. If you’re pitching nonfiction and touting a writer platform to help sell books, then a Google peek becomes even more important.

But don’t take my word for it. I asked agents themselves how they use Google, and what they’re looking for when they do. Here are their responses:

“If you provide your website, or say that you are on Twitter or Tumblr, I will look! I always research possible clients, not only to see what they’ve been working on, but also to see if there is a lack of information on the Internet, or potentially controversial or harmful information. An editor will Google the author, and I don’t want to be caught unawares as to what they might find.”

— Roseanne Wells (Marianne Strong Literary Agency)

“I do use Google at times to get more information about people who have queried me. I may be looking to verify information in their query or to check on their professional background. I also have a pool of sources who can verify the veracity of someone’s book, no matter what it’s about.”

— Gina Panettieri (Talcott Notch Literary Services)

“Yes, definitely. I’m looking for a presence online (managing what pops up when someone Googles your name is very important!). If I see a Twitter/Facebook/blog/website (not necessarily all of those things), it lets me know that the author is engaged online and what kind of savvy they have. A publisher will really want the author to help (a lot) with promo, so if the author isn’t already active in the spaces where that will happen—i.e., social media—then I know it’s going to fall to me to teach them to use social media and harangue them into using it.”

— Meredith Barnes (formerly of Lowenstein Associates, Inc.)

“I do Google prospective clients. I want to see how present they are on the web, if any dirt comes up immediately, or if there is anything interesting that the author hasn’t mentioned in their correspondence with me. I often find some bit of information that helps inform my decision—usually in a good way.”

— Bernadette Baker-Baughman (Victoria Sanders & Associates)

“I always Google. Always. Usually at the query stage. I’m looking for how that person presents him- or herself online. Are sites updated? Are they sloppy or professional? Are they complaining about agents and publishing? (That’s a red flag.) I’m also looking at whether I can find the person at all. Sometimes I can’t, and that’s almost always an instant pass.”

— Laurie Abkemeier (DeFiore and Company)

“Sure — I’m looking for how they present themselves, anything that’s raised my curiosity in the query letter, anything that smacks of excitement around them or their subject. I’m not usually looking for something that may have been swept under the rug, but occasionally I do see something that makes me think, Okay, this is a pass.”

— Stephany Evans (FinePrint Literary Management)

See the original article by Chuck Sambuchino (a staffer at Writer’s Digest Books)